Giving Back 

At RBH, we give back to our communities. RBH actively works with several charitable groups across Canada to support various initiatives.

  • Habitat For Humanity Canada

    RBH supports affordable living in Canada by participating with Habitat for Humanity on various housing projects.

  • Tree Canada

    To foster a cleaner environment, RBH is accompanying Tree Canada and supporting the vision of green communities by participating in various tree planting events. RBH employees donate their time to plant trees in urban communities to make better living spaces for Canadians.

  • World Clean Up Day (September 21st, 2019)

    RBH employees volunteer their time on World Cleanup Day to clean up garbage found in parking lots and public places surrounding its office locations.

  • Moisson Quebec

    RBH is proud to support Moisson Quebec, a food bank that assists in enabling food security for those living in the Quebec City region facing difficult socio-economic conditions.


Giving back through grant funding

Are you a charity focused on education, the environment, or community development? Apply for one of our grants worth up to $25,000.

If you are a charity in need of funding, please consider reaching out to us about our Giving Back program.

Simply download and complete the application form. Once you’re done, send it to

Our window for applications closes on September 30, 2019. In October, our RBH Giving Back Committee will assess all applications and notify selected charities in November. In January 2020, RBH will work with selected charities to initiate final approvals. In February 2020, RBH will make its final announcements to successful charities and begin to issue grants.

Download application (PDF)

Giving Back through Sustainability

RBH’s approach to sustainability creates long-term value while minimizing the impacts associated with our products, operations, and value chain.

Our commitment to a smoke-free future involves many initiatives that align with the United Nation’s 17 Sustainable Development Goals. We strive to improve in areas where we can make the greatest impact.

Good Health and Well-Being: A Smoke-Free Future in Canada

RBH is committed to ensuring that any changes in our products do not increase the inherent risk associated with smoking. We only market to adult smokers and ensure that our market efforts are honest and accurate. RBH supports and will to continue to support the Government of Canada’s goal of reducing smoking rates to 5% of the population by 2035. We think that by working together, we can make Canada smoke-free faster.

RBH will continue to develop and introduce smoke-free alternatives to the Canadian market that use new technology and non-combustible products to assist the Government of Canada in achieving this goal.

Decent Work and Economic Growth

RBH is transforming its business in a way that promotes collaboration, inclusion, and diversity. We will continue to provide compensation and benefits that are at or above the Canadian market medians.

Gender Equality

RBH provides opportunities for women to assume roles on the management and executive teams. Gender equality is not only an internal objective of RBH but is also prioritized in our community sustainability efforts through partnerships with local women’s charities and food banks.

Peace, Justice, and Strong Institutions

RBH has developed a comprehensive policy framework to ensure that corruption and bribery are avoided by all employees and third-parties and that all engagements with vendors, stakeholders, governments, and consumers are transparent and conducted with integrity. Included in our policy is that we do not provide any political donations to uphold our high standards of responsible business practices. 

Additionally, RBH continues to work with local law enforcement and government to combat the illicit trade of tobacco. RBH supports the Framework Convention on Tobacco Control (FCTC) and works with organizations, such as Crime Stoppers Canada, to increase public awareness about the negative impacts of contraband tobacco.


Better Tomorrow

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