SEPT. 2, 2020
Unsmoke Canada to Fund Litter Cleanups Across Canada
Unsmoke Canada today announced Unsmoke Canada Cleanups, a new grant-giving program established through a partnership with The Great Outdoors Fund.
The Unsmoke Canada Cleanups program was created to provide groups with funding opportunities that support litter cleanup projects across Canada. The goal is to help everyone work together to clean up Canada's great outdoors.
The program was successful in funding a variety of Canadian organizations in the past few months. In total, the program provided $50,000 in funding to 17 groups. The groups will organize litter cleanup projects that will take place locally across Canada in 2020.
Litter is an issue of concern in society. It impacts diverse locations – from streets and city parks to beaches and oceans. Cigarette butts are among the most frequently littered items. The Unsmoke Canada Cleanups program will help raise awareness on littering in Canada with a specific emphasis on cigarette butt waste.
Changing the habit of littering requires action across three areas: awareness, disposal infrastructure and social enforcement. Unsmoke Canada is ready to work with authorities, anti-littering organizations and other relative stakeholders to achieve the greatest impact.
QUOTES: Peter Luongo, Managing Director, RBH
QUOTE: Lori McCullough, Founder and CEO, The Great Outdoors Fund
Rothmans, Benson and Hedges (RBH), a subsidiary of Philip Morris International Inc., is one of Canada’s leading tobacco companies. We are also leading the Unsmoke Canada conversation and helping Canadians go smoke-free.
We employ more than 780 people in seven offices and one manufacturing plant across Canada.
At RBH, we think big, start small, and move fast by celebrating diversity of opinions to ensure the best ideas win.