Privacy Notice

ROTHMANS, BENSON & HEDGES CORPORATE WEBSITE PRIVACY NOTICE

We take privacy seriously. This notice tells you who we are, what information about you we collect, and what we do with it. 

Please also read our terms of use relating to the service you are interested in. They provide more information about the way we do business, and any restrictions on eligibility that may apply.

Who are we?

We are Rothmans, Benson and Hedges Inc, an affiliate of Philip Morris International. Our details (name, address, etc.) will have been given to you separately at the time of (or to confirm) the collection of information about you, for example, in a notice on an app or a website, or in an e-mail or sms, containing a link to this notice.

More

How do we collect information about you?

We may collect information about you in various ways.

More

We may collect information that you provide directly. Typically this will happen when you:

We may collect information about you automatically. Typically this will happen when you:

We may also collect information about you automatically through the use of cookies and similar tracking technologies on digital RBH touchpoints. The specific cookies and technologies used will depend on the RBH touchpoint in question. To learn about the cookies (including Google analytics cookies) and similar technologies used on a touchpoint, including how you can accept or refuse cookies, please see the cookie notice made available on or through that touchpoint.
We may also collect information in other contexts made apparent to you at the time.

What information about you do we collect?

We may collect various types of information about you:

More

Information that we collect from you directly will be apparent from the context in which you provide it. For example:

Information that we collect automatically will generally concern:

Information that we collect from third parties will generally consist of publicly-available profile information (such as your preferences and interests), for example from public social media posts.

For what purposes do we use information about you, and on what legal basis?

In this section, we describe the purposes for which we use personal information. However, this is a global notice, and where the laws of a country restrict or prohibit certain activities described in this notice, we will not use information about you for those purposes in that country.
Subject to the above, we use information about you for the following purposes:

The legal basis for our use of information about you is one of the following (which we explain in more detail in the “find out more” section):

More

The purposes for which we use information about you, with corresponding methods of collection and legal basis for use, are:

Purpose Method of collection and legal basis for processing

Comply with regulatory obligations
Verify your age

This information is generally provided to us by you directly.
We use it because it is necessary for us to comply with legal obligations, in certain areas of our business, to deal only with adults, or, in countries where there is no such legal obligation, because we have a legitimate business interest to deal only with adults, that is not overridden by your interests, rights and freedoms to protect information about you.

Deliver RBH touchpoints, press releases and mail alerts

  • enabling you to use RBH touchpoints (for example, allowing you to remain logged in to sections of a touchpoint that are reserved for authorized users only, administering your language preference)
  • delivering press releases and mail alerts
  • customizing your experience of RBH touchpoints (for example, to personalize your visit, such as with greetings or suggestions that might interest you)
  • administering your accounts and troubleshooting

This will typically be a combination of information that you provide to us (for example, your name and contact and social media details); and information that we collect automatically (for example, using technology to monitor use of RBH touchpoints).

We use it on the grounds that we have a legitimate business interest to operate RBH touchpoints, and to customize your experiences, in these ways that is not overridden by your interests, rights and freedoms to protect information about you.

Administer our contract for user generated content with you (where applicable)

  • where you submit content to a digital RBH touchpoint, we use information about you and the content you submit to fulfil, and in accordance with, our user generated content terms
This information is generally provided to us by you directly. We use it because it is necessary for us to fulfil our contract with you and because we have a legitimate business interest to administer our relationship, market our products (including by using any content you submit to a digital RBH touchpoint), and to operate RBH touchpoints that is not overridden by your interests, rights and freedoms to protect information about you.

Business administration

  • general organizational management and business record keeping
  • administering and running events
  • correspondence in relation to our relationship with you, including to deal with your inquiries and requests
  • IT systems development, implementation, operation and maintenance
  • maintaining the security of systems and devices
  • the operation of contact databases
We will generally either receive the information from you directly. We use it because we have a legitimate business interest to run our business, manage our relationship with you and maintain the security and integrity of our IT systems that is not overridden by your interests, rights and freedoms to restrict use of information about you.

Business analytics and improvements

  • for business analytics and improvements (including for Products, outlets that sell Products, events, digital RBH touchpoints and the information that we (or our affiliates) provide to our customers)

This will typically be a combination of information that you provide to us; information that we collect automatically; and (where permitted by law) information that we acquire from third parties.

We use it on the grounds that we have a legitimate business interest to analyze and to improve our business performance, our products, RBH touchpoints, outlets and events, and to invite others to get involved in promoting Products, that is not overridden by interests, rights and freedoms to protect information about you.

Where we do not base our use of information about you on one of the above legal bases, we will ask for your consent before we process the information (these cases will be clear from the context).
In some instances, we may use information about you in ways that are not described above. Where this is the case, we will provide a supplemental privacy notice that explains such use. You should read any supplemental notice in conjunction with this notice.
Who do we share your information with, and for what purposes?
We may share information about you with:

More

Sharing data with other PMI affiliates
Sharing data with Third Parties

Where might information about you be sent?

As with any multinational organisation, PMI affiliates transfer information globally. Accordingly, information about you may be transferred globally (if your information is collected within the European Economic Area, this means that your information may be transferred outside it).

More

When using information as described in this notice, information about you may be transferred either within or outside the country or territory where it was collected, including to a country or territory that may not have equivalent data protection standards.
For example, PMI affiliates within the European Economic Area (“EEA”) may transfer personal information to PMI affiliates outside the EEA. In all cases, the transfer will be:

In all cases, appropriate security measures for the protection of personal information will be applied in those countries or territories, in accordance with applicable data protection laws.

How do we protect information about you?

We implement appropriate technical and organisational measures to protect personal information that we hold from unauthorised disclosure, use, alteration or destruction. Where appropriate, we use encryption and other technologies that can assist in securing the information you provide. We also require our service providers to comply with strict data privacy and security requirements. 

How long will information about you be kept?

We will retain information about you for the period necessary to fulfil the purposes for which the information was collected. After that, we will delete it. The period will vary depending on the purposes for which the information was collected. Note that in some circumstances, you have the right to request us to delete the information. Also, we are sometimes legally obliged to retain the information, for example, for tax and accounting purposes.

More

Typically, we retain data based on the criteria described in the table below:


Database records If you have signed up to receive e-mail alerts (and similar) or to use an RBH digital touchpoint, most of the information in your profile is kept for the duration of the period you continue to receive the alerts, use the digital touchpoint, or respond to our communications. However, some elements of your profile, such as your history of use of the RBH digital touchpoint, naturally go out of date after a period of time, so we delete them automatically after defined periods as appropriate for the purpose for which we collected them.
System audit logs System audit logs are retained typically for a period of only a few months.
Business analytics Business analytics data is typically collected automatically when you use RBH touchpoints and anonymised/aggregated shortly afterwards.

What rights and options do you have?

You may have some or all of the following rights in respect of information about you that we hold:

We offer you easy ways to exercise these rights, such as “unsubscribe” links, or giving you a contact address, in messages you receive.
Some mobile applications we offer might also send you push messages, for instance about new products or services. You can disable these messages through the settings in your phone or the application.

More

The rights you have depend on the laws of your country. If you are in the European Economic Area, you will have the rights set out in the table below. If you are elsewhere, you can contact us (see the paragraph “who should you contact with questions?” at the end of this notice) to find out more.


Right in respect of the information about you that we hold Further detail (note: certain legal limits to all these rights apply)
To request us to give you access to it

This is confirmation of:

  • whether or not we process information about you;
  • our name and contact details;
  • the purpose of the processing;
  • the categories of information concerned;
  • the categories of persons with whom we share the information and, where any person is outside the EEA and does not benefit from a European Commission adequacy decision , the appropriate safeguards for protecting the information;
  • (if we have it) the source of the information, if we did not collect it from you;
  • (to the extent we do any, which will have been brought to your attention) the existence of automated decision-making, including profiling, that produces legal effects concerning you, or significantly affects you in a similar way, and information about the logic involved, as well as the significance and the envisaged consequences of such processing for you; and
the criteria for determining the period for which we will store the information.
To request us to rectify or update it This applies if the information we hold is inaccurate or incomplete.
To request us to erase it

This applies if:

  • the information we hold is no longer necessary in relation to the purposes for which we use it;
  • we use the information on the basis of your consent and you withdraw your consent (in this case, we will remember not to contact you again, unless you tell us you want us to delete all information about you in which case we will respect your wishes);
  • we use the information on the basis of legitimate interest and we find that, following your objection, we do not have an overriding interest in continuing to use it;
  • the information was unlawfully obtained or used; or
  • to comply with a legal obligation.
To request us to restrict our processing of it

This right applies, temporarily while we look into your case, if you:

  • contest the accuracy of the information we use; or
  • have objected to our using the information on the basis of legitimate interest (if you make use of your right in these cases, we will tell you before we use the information again). This right applies also if:
  • our use is unlawful and you oppose the erasure of the data; or
  • we no longer need the data, but you require it to establish a legal case.
To object to our processing it

You have two rights here:

  • if we use information about you for direct marketing: you can “opt out” (without the need to justify it) and we will comply with your request; and
  • if we use the information about you on the basis of legitimate interest for purposes other than direct marketing, you can object to our using it for those purposes, giving an explanation of your particular situation, and we will consider your objection.
To withdraw your consent to our using it This applies if the legal basis on which we use the information about you is consent. These cases will be clear from the context.
To data portability

If:

  • you have provided data to us; and
  • we use that data, by automated means, and on the basis either of your consent, or on the basis of discharging our contractual obligations to you, then you have the right to receive the data back from us in a commonly used format, and the right to require us to transmit the data to someone else if it is technically feasible for us to do so.
To lodge a complaint with the supervisory authority in your country Each European Economic Area country must provide for one or more public authorities for this purpose. You can find their contact details here. For other countries please consult the website of your country’s authority.

Country-specific additional points

According to which country you are in, you may have some additional rights.

Who should you contact with questions?

If you have any questions, or wish to exercise any of your rights, you can contact us at DataPrivacy.RBH@rbhinc.ca.

If your country has a data protection authority, you have a right to contact it with any questions or concerns. If RBH cannot resolve your questions or concerns, you also have the right to seek judicial remedy before a national court. Changes to this notice

We may update this notice (and any supplemental privacy notice), from time to time. We will notify you of the changes where required by law to do so.

Last modified 27 June 2018

English (en)
français (fr)