We are Canadians working hard to Unsmoke Canada.

OUR VISION

Our vision is to Unsmoke Canada by 2035.

We want to stop selling cigarettes. Period.

What does it mean to Unsmoke? It means to rid your life of cigarette smoke.

Whether you are a smoker or someone who loves one, you should know there are better choices to smoking.

The best choice is never to start smoking. If you do smoke, then your best choice is to quit entirely.

But if you or someone you love won’t quit, you should change.

These choices are not meant for non-smokers. They are not risk-free and contain nicotine, which is addictive.

Canadians have been consuming tobacco the same way for a long time – mostly by burning cigarettes. It’s time to stop smoking.

It’s time for a change.

Technology can mean the end of cigarettes. Cigarettes burn and release chemicals in the smoke. Smoke-free alternatives such as heating tobacco do not.

Through innovative technology, RBH wants to stop selling cigarettes by 2035 and help make Canada smoke-free.

Change is possible. But we can’t do it alone. We need governments, consumers, and society all to play a role if we are going to Unsmoke Canada. To learn more, click here.

ABOUT RBH

We are leading the Unsmoke conversation in Canada.

Rothmans, Benson and Hedges (RBH), a subsidiary of Philip Morris International Inc., is one of Canada’s leading tobacco companies. We are also leading the Unsmoke Canada conversation and helping Canadians go smoke-free.

We employ more than 780 people in seven offices and one manufacturing plant across Canada.

At RBH, we think big, start small, and move fast by celebrating diversity of opinions to ensure the best ideas win.