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Keeping pace with the latest science and technology for the betterment of customers, business partners and society at large.
Milena Trentadue, Managing Director
Toward our vision, we encourage Canadians to abstain from all forms of tobacco and nicotine entirely; to quit if they do smoke; and to change if they won’t quit.

RBH helps smokers transition to a smoke-free future by offering smoke-free alternatives to cigarettes.

We are sharing research findings with all relevant stakeholders in Canada with an objective to educate them on the science of smoke-free products and options for alternatives. 

We are also engaging with legislators and regulators to ensure policy and regulation keep pace with the latest science and technology related to tobacco and nicotine use.