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Cigarette alternative heats tobacco instead of burning it - Global National

The newest nicotine product to hit Canadian and U.S. markets is claiming to be a healthier alternative to smoking or vaping. IQOS, which stands for “I Quit Ordinary Smoking,” is a heat-not-burn tobacco device designed to limit the amount of harmful particles smokers inhale. But as reporter Jeff Semple explains, health experts aren’t sold.

Watch Global National segment here.

About RBH

Rothmans, Benson and Hedges (RBH), a subsidiary of Philip Morris International Inc., is one of Canada’s leading tobacco companies. We are also leading the Unsmoke Canada conversation and helping Canadians go smoke-free.

We employ more than 780 people in seven offices and one manufacturing plant across Canada.

At RBH, we think big, start small, and move fast by celebrating diversity of opinions to ensure the best ideas win.