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At Rothmans, Benson & Hedges, we are transforming for good.

As a company, we are doing all we can to create a smoke-free Canada . Our impact strategy focuses on where we believe that we can drive meaningful change for every Canadian. 

Our principles

Working towards change for all Canadians

Our principles
  • Commitment to change

    We’re committed to providing adult smokers with a choice that isn’t cigarettes.

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  • Championing sustainability

    We’re committed to creating a better future for all Canadians by advancing a waste-free future in our industry.

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  • Preventing youth access

    We’re committed to ensuring that minors and non-nicotine users never have access to nicotine containing products.

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  • Preventing contraband tobacco

    We’re committed to creating safer communities by working with government and industry partners to reduce the illicit tobacco trade driven by organized crime.

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Powered by people

We’re committed to continually investing in our people to enable their growth and development and create a more inclusive workplace.

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