We want to stop selling cigarettes by 2035.
Canadians have been consuming tobacco the same way for a long time – mostly by burning cigarettes. It’s time for a change. It’s time to stop smoking.
Whether you are a smoker or someone who loves one, you should know there are better choices to smoking.
The best choice is to never start smoking. And if you do smoke, your best choice is to quit entirely.
But if you or someone you love won’t quit; you should change. Through innovative technology, RBH wants to help make Canada smoke-free, and stop selling cigarettes by 2035.
These alternatives are not meant for non-smokers, they are not risk-free, and they contain nicotine, which is addictive.
Change is possible. But we can’t do it alone. We need governments, consumers, and society all to play a role.
Leading Canada’s transition away from cigarettes.
At RBH, we think big, start small, and move fast by celebrating diversity of opinions to ensure the best ideas win.
Our staff of almost 800 at eight different locations across the country fuel the innovation that has made RBH one of Canada’s leading tobacco companies.
With the support of our parent company, Philip Morris International, we’re paving the way for a smoke-free future for all Canadians.
Over 60 years of innovation
Rothmans of Pall Mall Limited is established
RBH is formed
RBH becomes an affiliate of Philip Morris International (PMI)
PMI R&D Cube Opens
Located in Neuchâtel, Switzerland, more than 400 employees work exclusively on smoke-free alternative technologies.
To share findings related to PMI’s smoke-free products publicly with the scientific community
PMI announces smoke-free future
The launch of an ambitious global initiative to “convince all current adult smokers that intend to continue smoking to switch to smoke-free products as soon as possible.
RBH launches its first smoke-free alternative to cigarettes in Canada
Canadian smokers who choose not to quit now have access to alternatives.
RBH is selected as a Greater Toronto Area Top Employer
RBH is selected as a Canadian Top Employer
The result of a comprehensive global survey of management and employee conditions, and awarded to organizations that lead the way in outstanding “people-first” HR practices.
RBH launches campaign to make a smoke-free Canada by 2035
Launching smoke-free awareness campaigns to help adult smokers choose a better alternative.
RBH stops selling cigarettes
In partnership with governments, consumers, and society at large, our goal by 2035 is to take this step and help make Canada smoke-free.