Who we are
Our Vision
We want to stop selling cigarettes by 2035.
Canadians have been consuming tobacco the same way for a long time – mostly by burning cigarettes. It’s time for a change. It’s time to stop smoking.
Whether you are a smoker or someone who loves one, you should know there are better choices to smoking.
The best choice is to never start smoking. And if you do smoke, your best choice is to quit entirely.
But if you or someone you love won’t quit; you should change. Through innovative technology, RBH wants to help make Canada smoke-free, and stop selling cigarettes by 2035.
These alternatives are not meant for non-smokers, they are not risk-free, and they contain nicotine, which is addictive.
Change is possible. But we can’t do it alone. We need governments, consumers, and society all to play a role.
Our Company
Leading Canada’s transition away from cigarettes.
At RBH, we think big, start small, and move fast by celebrating diversity of opinions to ensure the best ideas win.
Our staff of almost 800 at eight different locations across the country fuel the innovation that has made RBH one of Canada’s leading tobacco companies.
With the support of our parent company, Philip Morris International, we’re paving the way for a smoke-free future for all Canadians.
Our History
Over 60 years of innovation
Rothmans of Pall Mall Limited is established
RBH is formed
RBH becomes an affiliate of Philip Morris International (PMI)
PMI R&D Cube Opens
Located in Neuchâtel, Switzerland, more than 400 employees work exclusively on smoke-free alternative technologies.
PMIScience.com launches
To share findings related to PMI’s smoke-free products publicly with the scientific community
PMI announces smoke-free future
The launch of an ambitious global initiative to “convince all current adult smokers that intend to continue smoking to switch to smoke-free products as soon as possible.
RBH launches its first smoke-free alternative to cigarettes in Canada
Canadian smokers who choose not to quit now have access to alternatives.
RBH is selected as a Greater Toronto Area Top Employer
RBH is selected as a Canadian Top Employer
The result of a comprehensive global survey of management and employee conditions, and awarded to organizations that lead the way in outstanding “people-first” HR practices.
RBH launches campaign to make a smoke-free Canada by 2035
Launching smoke-free awareness campaigns to help adult smokers choose a better alternative.
RBH receives their Smoke-Free Culture Certification
This certification recognizes RBH’s commitment to establish a company culture towards a smoke-free future and encourages employees to remove cigarette smoke from their lives.
RBH receives their EQUAL-SALARY Certification
This certification verifies that RBH pays female and male employees equally for equal work in all departments, demonstrating the organization’s commitment to gender balance.
PMI Global receives their EQUAL-SALARY Recertification
This recertification verifies that PMI Global pays female and male employees equally for equal work in all departments, demonstrating the organization’s commitment to gender balance.
RBH stops selling cigarettes
In partnership with governments, consumers, and society at large, our goal by 2035 is to take this step and help make Canada smoke-free.
Our People
Our team is what makes us one of the leading companies in Canada.
Milena Trentadue
Managing Director
Thierry Aquarone
Director Manufacturing
Patrick Codere
Manager Information Technology
Kory McDonald
Head of External Affairs
Facundo Lobo Gonzalez
Director Finance
Ksenia Kamenskaya
Director People & Culture
Gwenno Lloyd
Senior Counsel
Fernando Klug
Director Commercial Deployment
Vacant
Director Strategy & Program Delivery
Bryan Ladyk
Head of Consumer Experience
Vacant
Head of Marketing & Digital
Valentin Baxan
Head of Operations Customer Service CA
Paul Pielas
Head of Combustibles Category
Contact
Get in touch.
Rothmans, Benson
& Hedges Inc. (Canada)
1500 Don Mills Road
Toronto (ON) M3B 3L1
Canada
General Inquiries
services@rbhinc.ca
Media Inquiries
media@rbhinc.ca
General
1-416-449-5525
Retail Support Service
Monday - Friday from 7 a.m. - 9 p.m. EST
1-855-333-5001
Product Concerns
Monday - Friday from 9 a.m. - 6 p.m. EST
1-800-315-5851
Reduce Risk Products
Monday - Friday from 10 a.m. - 8 p.m. EST
Saturday from 11 a.m. - 6 p.m. EST
1-800-304-4033
