How we give back
While running a strong and efficient business that delivers positive economic impact is important, it all starts with upholding high ethical standards.
We strive to be a responsible business and corporate citizen; one that honors its fundamental commitments to society, consumers and one another. Production and manufacturing must be at the heart of our sustainability strategy as it is the foundation of our business.
We take great care to market and sell our products responsibly – complying with all applicable Canadian legislation and targeting only adults who smoke or have converted to smoke-free products.
Our workplace practices earned us a place among Canada’s Top Employers in 2018, 2019 and 2020. But we won’t be resting on our past success. We are continuing to push ourselves to be a responsible corporate citizen.