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What we're here for

New technology is providing alternatives that aren’t just new ways to smoke cigarettes, but will help us achieve a smoke-free future.

There are alternatives

New technology is providing alternatives that aren’t just new ways to smoke cigarettes, but will help us achieve a smoke-free future.

Our vision

Our vision? A smoke-free Canada in 2035.

What's the craziest thing a tobacco company can do?

We’ve picked our date to quit cigarettes— are you ready to join us?

Rothmans, Benson & Hedges Launches New Smoke-Free Product in Push to Lead a New Era of Responsible Vaping

The puff problem - CTV Atlantic

Cigarette alternative heats tobacco instead of burning it - Global National

We want people to 'think about tobacco in a different way' - BNN Bloomberg

Unsmoke Canada and TerraCycle Team Up to Reduce Cigarette Waste Nationwide

Rothmans, Benson & Hedges Inc. Releases Inaugural Sustainability Report

Rothmans, Benson & Hedges Inc. Receives Greater Toronto's Top Employers Certification

Unsmoke Canada to Fund Litter Cleanups Across Canada

Submission in response to the draft Vaping Products Promotion Regulations (Gazette I)

Unsmoke: Ideas for a Smoke-Free Canada

Submission to the Consultation on the Proposed Vaping Products Labelling and Packaging Regulations

Submission to the Consultation on Reducing Youth Access and Appeal of Vaping Products: Potential Regulatory Measures

RBH Opening Remarks: Indigenous Harm Reduction Forum

RBH Unsmoke Speech to the Empire Club of Canada

Peter Luongo, Managing Director, RBH at Bill S5 Committee Testimony