Media

Despite hurdles, company launches multi-media campaign to discuss alternatives to smoking

TORONTO, May 9, 2018 /CNW/ - 'Your Right To Know' (yourrighttoknow.ca) is born from the idea that Canadians have a right to know about smoke-free alternatives such as e-cigarettes or heated tobacco products.

New laws will make it more difficult for smokers to get factual information about smoke-free alternatives that have the potential to be less harmful than continuing to smoke.  In fact, those laws will prohibit anyone, including manufacturers or retailers, from sharing scientifically-substantiated information about these products with adult smokers.

'Your Right To Know' is an advocacy initiative led by Rothman, Benson and Hedges Inc. The goal is to make Canadians aware that if they, or their loved one smokes, they might not have all the information they need to make an informed decision about the alternatives available to them.

What we want is an open dialogue and the ability for consumers to have access to information so they can make an informed decision about their choices.

"It is going to be even harder to learn about alternatives to smoking. It would be terrible for someone to continue smoking simply because they weren't aware that these products exist," said Peter Luongo, Managing Director of Rothmans, Benson and Hedges.

Beginning May 7th, 'Your Right To Know' will be launching a pro-active multi-media campaign, including billboards and online banners across the Greater Toronto Area.

Visit yourrighttoknow.ca today to find out more.

Note to media: Exclusive spokesperson interviews about this topic and further information are available upon request.

SOURCE Rothmans, Benson and Hedges Inc.